Growing up, we used Pakistani products. But when we moved to the U.S., we suddenly faced endless options, mostly tailored for other skin types. We tried so many different products, and almost nothing suited our skin and hair types. We eventually, stopped oiling our hair, couldn’t find the right makeup shades, and skincare began to feel kind of burdensome.

Every chance we had to visit Pakistan, we'd stock up on hair oils, kajals, essential oils, desi jewelry… the list goes on. Inevitably, though, these products would only last a couple of months.

We needed the comfort of home, products that genuinely worked for our skin and hair, accessories that felt authentically ours on a daily basis; and we soon realized we weren't alone.

Alas, that’s where POTLI begins.