We grew up with the scent of naryal in our hair, kajal lining our eyes, and copper bangles clinking against our skin. These weren’t just products, they were anchors to who we are. Then the script flipped. Hair oils disappeared from shelves, the right shades didn’t exist, and skincare became a burden. Somewhere along the way, tradition got lost in translation.

Every trip back to Pakistan, we filled our suitcases with whatever we could: oils, kajals, jewelry, essentials. But it never lasted. What we missed wasn’t just the products. It was the feeling.

Now, with brown excellence finally claiming the space it deserves, we want everyone to experience these traditions reborn with a modern twist. 

That’s where Potlinyc comes in: taking that craving and fusing what’s timeless with what’s next.